Receive a commission for every project funded on their crowdfunding site (this is pretty standard). This is the incentive they have to actually install the web application and host the site in their computer (most likely a small single board computer).

Trade directly with developers and can purchase shares on the project to receive return incentives for a fraction of the cost (i.e. there is no corporate, marketing or other unnecessary business overhead). Example return incentives include (these will differ depending on the technology sector): Hardware units, project voting rights (e.g. the right to vote on new features), support packages… etc. Consumers are incentivized to invest in open technology because they get better value.

Trade directly with consumers and can now earn money from developing open applications. This means that current open technology developers now have a choice of working on open designs on a full-time basis, furthermore it also means that entrepreneurs can start their own company to design complete open products funded through different KipOpen crowdfunding sites (specializing in different stages of development).